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SoYoung creates eco-friendly bags for modern, on-the-go families.

The brains behind SoYoung, Catherine Choi, left her corporate job in finance to follow her interest. Once she had her first born, it gave a whole new life to SoYoung. Struggling to hold squirming, crying Noah in one hand, while diving into her bag trying to find her keys, she had her epiphany – a diaper bag.

Catherine’s products are beautifully designed in natural fabrics that present a refined alternative to licensed cartoon characters and floral prints. 1% of every SoYoung order goes to supporting initiatives that empower women in Kenya. So, it’s a brand with a lot of heart.

Check out the SoYoung products that we sell. There are diaper bags, backpacks, cooler bags, lunch boxes and hanky bibs.

Making babies and mothers happy since 2006.

  • So Young Insulated Lunch Bag Box Raw Linen – Green Stegosaurus

  • So Young Insulated Lunch Bag Box Raw Linen – Neon Rainbow

  • So Young Toddler Backpack – Green Stegosaurus

  • So Young Toddler Backpack – Groovy Llama

  • So Young Toddler Backpack – Jungle Cats

  • So Young Toddler Backpack – Neo Rainbow

  • So Young Toddler Backpack – Lucky Unicorn


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