SoYoung

SoYoung creates eco-friendly bags for modern, on-the-go families.

The brains behind SoYoung, Catherine Choi, left her corporate job in finance to follow her interest. Once she had her first born, it gave a whole new life to SoYoung. Struggling to hold squirming, crying Noah in one hand, while diving into her bag trying to find her keys, she had her epiphany – a diaper bag.

Catherine’s products are beautifully designed in natural fabrics that present a refined alternative to licensed cartoon characters and floral prints. 1% of every SoYoung order goes to supporting initiatives that empower women in Kenya. So, it’s a brand with a lot of heart.

Check out the SoYoung products that we sell. There are diaper bags, backpacks, cooler bags, lunch boxes and hanky bibs.

Making babies and mothers happy since 2006.

SoYoung creates eco-friendly bags for modern, on-the-go families.

The brains behind SoYoung, Catherine Choi, left her corporate job in finance to follow her interest. Once she had her first born, it gave a whole new life to SoYoung. Struggling to hold squirming, crying Noah in one hand, while diving into her bag trying to find her keys, she had her epiphany – a diaper bag.

Catherine’s products are beautifully designed in natural fabrics that present a refined alternative to licensed cartoon characters and floral prints. 1% of every SoYoung order goes to supporting initiatives that empower women in Kenya. So, it’s a brand with a lot of heart.

Check out the SoYoung products that we sell. There are diaper bags, backpacks, cooler bags, lunch boxes and hanky bibs.

Making babies and mothers happy since 2006.