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SoYoung

SoYoung creates eco-friendly bags for modern, on-the-go families.

The brains behind SoYoung, Catherine Choi, left her corporate job in finance to follow her interest. Once she had her first born, it gave a whole new life to SoYoung. Struggling to hold squirming, crying Noah in one hand, while diving into her bag trying to find her keys, she had her epiphany – a diaper bag.

Catherine’s products are beautifully designed in natural fabrics that present a refined alternative to licensed cartoon characters and floral prints. 1% of every SoYoung order goes to supporting initiatives that empower women in Kenya. So, it’s a brand with a lot of heart.

Check out the SoYoung products that we sell. There are diaper bags, backpacks, cooler bags, lunch boxes and hanky bibs.

Making babies and mothers happy since 2006.

  • So Young Insulated Lunch Bag Box – Black Paper Union

    $39.95 Add to cart
  • So Young Insulated Lunch Bag Box Raw Linen - Aqua Bunny

    So Young Insulated Lunch Bag Box Raw Linen – Aqua Bunny

    $34.95 Add to cart
  • So Young Insulated Lunch Bag Box Raw Linen – Fuchsia Gold Splatter

    $39.95 Add to cart
  • So Young Insulated Lunch Bag Box Raw Linen – Pink Birds

    $34.95 Read more
  • So Young Insulated Lunch Bag Box Raw Linen – Surf’s Up

    $39.95 Add to cart
  • So Young Insulated Lunch Bag Box Small Cooler Bag - Pink Fawn

    So Young Insulated Lunch Bag Box Small Cooler Bag – Pink Fawn

    $29.95 Add to cart
  • So Young Toddler Backpack – Aqua Bunny

    $39.95 Add to cart
  • So Young Toddler Backpack & Insulated Lunch Bag Set  Black Shark

    So Young Toddler Backpack – Black Shark

    $39.95 Add to cart
  • So Young Toddler Backpack – Lucky Unicorn

    $39.95 Add to cart

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